Hanna Rochereau (FR, 1995)
Residency period: September 2024
During my EXECAL residency at La Becque, I sought to deepen my reflection on the dynamics of consumption through an exploration of commercial spaces, inspired by the film The Store by Frederick Wiseman. The project I began to develop builds on the continuity of my previous works. This research is primarily initiated for a solo exhibition planned for spring 2025 at the Shmorévaz space in Paris.
In these recent investigations, I have been interested in the logistical organization of stores—often linked to stock management, planning, and the creation of window displays—as a reflection on temporality. This process, though invisible to the consumer, is in constant evolution to meet market demands, new collections, and rapidly shifting trends.
Drawing inspiration from this internal logistics, I aim to incorporate into my work a reflection on the invisible time that structures the consumption cycle: preparation, staging, and the maintenance of desire. My pieces aim to offer a new vision of their initial nature by reinterpreting and representing them in a contemporary context. — Hanna Rochereau
Born in 1995, Hanna Rochereau is a French artist living and working in Marseille, whose artistic practice questions consumerism, temptation, and absence. Articulating her research around the history of the reappropriation of desire, she embraces the constantly renewed frustrations of capitalism, the better to corrupt it. Between paintings of ghostly, timeless displays, and sculptures of nested boxes, she questions our daily aspirations, our need for ordinary idolatry and its sine qua non material consumption. Through her work, Rochereau invites viewers to reconsider the way in which products and artistic objects are promoted as consumer goods.
Hanna Rochereau, La Becque, La Tour-de-Peilz, 2024, photo Aurélien Haslebacher
Hanna Rochereau, suns.works, Küsnacht, 2024, photo Claude Barrault